Milwaukee Bucks guard Jrue Holiday and Dallas Mavericks guard Josh Richardson are co-winners of the January NBA Cares Community Assist Award presented by Kaiser Permanente in recognition of their efforts to immediately provide support for those impacted by the ongoing COVID-19 pandemic in their new team markets, the NBA announced today. The award recognizes players each month who best reflect the passion that the league and NBA players share for giving back to their communities.
After joining the Bucks in November, Jrue and his wife, Lauren, partnered with the Wisconsin Women’s Business Initiative Corporation to identify small, women- and Black-owned businesses most in need of assistance. After reviewing grant requests, the Holiday family announced funding for seven local businesses in January – Amri Counseling Services, Carter’s Quality Care, Hands at Home, Jamaican Season Island Restaurant, Kid’s Kingdom, Legacy Home Health Services and The SW Retreat – that provide a variety of services in southeastern Wisconsin, including assisted living, home health, childcare, mental health and substance abuse services, hospitality and more.
Similarly, Richardson, who joined the Mavericks shortly before the start of the 2020-21 season, quickly sought to make an impact in the greater Dallas area, surprising dozens of frontline health care workers from UT Southwestern Medical Center with Reebok sneakers, team merchandise and a surprise video message thanking them for their ongoing efforts to keep the community safe. He also visited a Dallas Independent School District first grade class as a guest reader, surprising the students and encouraging them to embrace reading and education during the particular challenges of this school year.
