The New Orleans Pelicans have hired Danny Ferry as a Special Advisor, team General Manager Dell Demps announced.
Ferry comes to New Orleans with 25 years of NBA experience as both a player and front office executive. He served as the President of Basketball Operations and General Manager for the Atlanta Hawks from 2012-15, where he oversaw the team’s basketball operations, including coaching, player personnel, contract negotiations and salary cap management.
“I am excited to announce Danny Ferry has accepted our offer to join the New Orleans Pelicans basketball operations staff as a special advisor,” said Demps. “Danny’s experience, insight and achievements will be a welcomed addition to the Pelicans as we continue our quest to improve the team.”
Prior to the Hawks, Ferry was a member of the San Antonio Spurs organization from 2010-12, where he held the role of Vice President of Basketball Operations. From 2005-10, Ferry served as the General Manager of the Cleveland Cavaliers. Under his guidance, the Cavaliers posted a 272-138 (.663) record, experienced the NBA’s best regular season record in both 2008-09 and 2009-10 and advanced to the 2007 NBA Finals for the first time in franchise history.