The Brooklyn Nets will play against the Atlanta Hawks in London at The O2 on Thursday, January 16, 2014 as part of NBA Global Games London 2014.
This will be the Nets’ third trip to London, which has included a preseason game in 2008 and two regular season games vs. the Toronto Raptors in 2011, the league’s first regular-season games in the UK. The Nets-Hawks game will be the eighth NBA game played at The O2 since 2007.
“We are very excited to once again represent the NBA in London,” said Brooklyn Nets General Manager Billy King. “The fans have always been very supportive, and we look forward to once again entertaining them with Brooklyn Nets basketball.”
“It is always an honor to represent the league overseas,” said Nets guard Deron Williams. “Playing in London has a playoff-like intensity, and the energy in the building is great for the players on both teams. It should be very exciting.”
Since Mikhail Prokhorov’s majority purchase of the team in May 2010, the Brooklyn Nets have continued their commitment to extending their global brand. In addition to their games in London, the Nets played two preseason games in Beijing and Guangzhou in the NBA China Games in 2010.
Globalization extends to the Nets dance team, the Brooklynettes, which has performed in seven different countries in the past year, as well as to the Brooklyn Nets Web site, which has been made available in Russian at www.netsrussia.com.
Reinforcing the global appeal of the team, the Nets home borough of Brooklyn has become a melting pot with more than 150 nationalities. Furthermore, Barclays, the naming rights partner for Barclays Center, the team’s home arena, is based in London.
Tickets for the game in London will go on sale in October.