With the economy still struggling, many businesses need to seek new, innovative ways to attract attention and draw consumer dollars. Vincent M. Mallozzi of the New York Times reports:
Perhaps no other team has enhanced its marketing game the way the Nets have. They are offering ticket buyers free jerseys, complete with the names of their favorite players — and their favorite opponents.
The Nets are promoting a 10-game plan that includes tickets to see the Los Angeles Lakers, the Boston Celtics, the Cleveland Cavaliers, the Miami Heat and the Orlando Magic. Any fan who buys at least two tickets to one of those games will receive a reversible jersey, one side featuring the name of a Nets star, like guard Devin Harris, and the other featuring the name of a marquee opponent: Kobe Bryant, LeBron James, Shaquille O’Neal, Dwyane Wade, Dwight Howard, Vince Carter, Kevin Garnett, Paul Pierce or Ray Allen.
“I don’t think it has ever been done before,” said Chris Granger, the N.B.A.’s senior vice president for team marketing and business operations. “I don’t think any team has ever given premium items as part of a promotion that highlights someone from another team.”
The Nets have a tough time drawing fans to games primarily due to the location of their arena. Factor in the team’s current rebuilding state and they have to be creative in order to keep drawing fans as they continue their hopeful move to Brooklyn, New York.