They’ve alienated elected officials, many of their fans and some of their sponsors. Yet the Sacramento Kings remain a powerful brand in this community – and a compelling draw for corporations and advertisers.

The team today will announce a partial lineup of corporate partners for 2012-13, including new sponsors Nokia Siemens and Wal-Mart, and a returning former sponsor, Verizon Wireless. For Nokia Siemens, the deal is the first with a professional American sports team, Kings officials said.

The list represents “more sponsorship commitments than at any point during the Kings’ 27-year tenure in Northern California,” the team said.

– Reported by the Sacramento Bee