Jeremy Lin in talks with Harvard on licensing dea

Rockets point guard Jeremy Lin and his alma mater, Harvard University, are in talks to create a co-licensed merchandise line, two people with direct knowledge of the negotiations said.

The line would be created with Nike Inc., which has Lin as an endorser and which outfits the Cambridge, Massachusetts-based university’s football and basketball teams, said the people, who were granted anonymity because the contracts aren’t signed.

Lin, 24, the first Taiwanese- or Chinese-American to play in the NBA, became a global sensation last season after taking over as the starting point guard for the New York Knicks. He moved to the Rockets during the offseason on a three-year, $25 million free-agent contract that the Knicks chose not to match.

– Reported by Scott Soshnick of Bloomberg News