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The Golden State Warriors have named Kenny Lauer as Vice President, Digital and Marketing, it was announced today. Lauer, who has begun his duties in this newly created role this week, will oversee all digital strategies and all day to day management of marketing, game operations, youth basketball camps, and retail. In addition, he will drive all experience and ideation initiatives related to Oracle Arena and future development for the team’s proposed arena in San Francisco on Piers 30-32.
“This appointment will accelerate the integration of digital throughout our entire business operation,” said Warriors President and Chief Operating Officer Rick Welts. “The creation of this new role and hiring of Kenny is an important step in our goal of growing into the most ‘digitally fit’ organization in the sports and entertainment industry.”
Lauer joins the Warriors most recently from George P. Johnson, where he was Vice President, Digital Experience. Lauer ran the worldwide Digital Experience group where he was responsible for the creation and threading of digital experiences in both the live and virtual marketing efforts of some of the largest companies in the world.
“I am honored to join the Golden State Warriors,” said Lauer. “The opportunity to truly revolutionize how our fans experience the Warriors and deeply embed digital strategies into that fan experience has never been greater—both in the mindset of owners, the executive management, and running through everyone that works to support the team. There is no doubt that the engagement of fans, the deepening of brand relationships, and the driving of results is through powerful experiences created and maintained through the blending of our physical-digital realities.”
Lauer’s diverse background includes an array of creative and quantitative roles at agencies and within corporate marketing teams. Lauer started his career at Apple Computer, previously was an enterprise strategic Consultant at KPMG and a CRM strategist at Peppers and Rogers Group where he assisted clients such as Ford, E*Trade, Adobe, Hewlett Packard and SAP build better customer relationships. He also was co-founder, CVP at Top Niche Partners, an online performance marketing agency specializing in helping clients improve the performance of their online properties and marketing programs. Prior to his role at Peppers & Rogers Group, Lauer was the Director of Consulting Services for Prospero Technologies, an interactive technology and services firm where he led Fortune 500 clients through the strategic process of building better relationships through online communities.
A graduate from the University of California, Berkeley with a degree in Psychology, Lauer is also an active member of The Academy of Television Arts & Sciences (Emmys), Interactive Media Peer Group; an Advisory Board Member to the SXSW Interactive Festival; and was awarded the “Certified Experience Economy Expert” designation from Strategic Horizons.
