The NBA announced today that Chris Granger has been promoted to Senior Vice President, Team Marketing and Business Operations, reporting to NBA Deputy Commissioner and COO Adam Silver.
Granger, who most recently served as NBA Senior Vice President, Team Business Development, will be responsible for advising the NBA, WNBA and D-League teams on all sales and marketing initiatives, including ticket sales, season ticket retention and sponsorship development. Effective August 11, Granger will assume the responsibilities of Scott O’Neil, who earlier today was named President, Madison Square Garden Sports, where he will oversee all aspects of business operations for its three sports teams: the Knicks, the Rangers and the Liberty.
Chris Heck, NBA Senior Vice President, Team Business Operations, who oversees the development of best practices in team sponsorship, ticket sales and marketing functions, will also take on additional responsibilities including the oversight of NBA Canada. He will report to Granger.
“Chris Granger has extensive knowledge in league and team operations and provides a wealth of talent and expertise to the NBA,” said Silver. “He will continue to build upon Scott’s success at serving our teams and helping to grow their businesses.”
Granger, 37, joined the NBA in June 1999 and has held management roles in Human Resources and Team Marketing and Business Operations. Prior to joining the NBA, he held multiple resort management positions within The Walt Disney Company. Granger received his MBA from Yale University and his bachelor’s degree from Cornell University.
Heck joined the NBA in May 2004 managing the NBA’s Team Sponsorship Development group. Prior to joining the NBA, Heck worked with the Villanova Athletic Department as Vice President and General Manager for marketing rights holder, ISP. He holds a bachelor’s degree from Villanova University and serves as an adjunct professor at Columbia University.