The LA Clippers today announced that it has formed a global partnership with CAA Sports, a division of Creative Artists Agency (CAA) to bring to market the naming rights for the Inglewood Basketball and Entertainment Center, the future home of the franchise.
According to the Clippers, “the privately-financed IBEC project will include a world-class 18,000-seat facility, uniquely designed to prioritize fan comfort and ease, player experience, home court advantage, and community. The campus in Inglewood will serve as a hub to bringing the organization together, with the new team practice facility and corporate offices. The project, expected to break ground in summer of 2021, will open for the start of the 2024-25 NBA season. The Clippers one-of-a-kind basketball arena reflects the team’s commitment to being environmentally-friendly and energy efficient, while providing the City of Inglewood with the largest community benefits package ever connected to a sports venue.”
“We are proud to work alongside the visionary ownership and management team of the LA Clippers, to bring to market the naming rights for their new arena in the city of Inglewood,” said Paul Danforth, CAA Board Member and President, CAA Sports. “Steve’s vision for ‘the best home in all of sports,’ combined with the dynamic Clippers franchise and explosive growth of the NBA worldwide, makes this a singular opportunity for a marketer to plant its flag in the sand in the vibrant capital of sports, media, and entertainment.”
“We are thrilled to partner with CAA on this endeavor, as we work together to identify a corporate partner who shares our values and embraces our vision for what this campus will mean to the Clippers community,” said Gillian Zucker, Clippers President of Business Operations. “We have set an ambitious goal to provide disproportionate value to a naming rights partner by having them in-place before a shovel hits the ground in Inglewood. This aggressive timing will provide a unique opportunity to incorporate our partner’s brand into the design of the construction and deliver their own personal touch to this amazing facility.”
