Marketing 101Posted by larryfleisher
The NBA is selling its’ product by saying “where magic happens, so how are the 30 franchises doing in that area:
Atlanta - The Hawks, who won 30 games last year, are promoting themselves as the “Highlight Factory”. That slogan goes along with the new blue uniforms, which indicate that in Mike Woodson’s fourth season some significant progress is expected. I have no idea if that happens but the last time they won the season opener and missed the playoffs was 1984-85.
Boston - With the arrival of Kevin Garnett, Ray Allen along with Paul Pierce, fans are told to “Think Big”. If one game is an indicator which it’s usually not but I think that slogan holds true.
Charlotte - In their fourth season, we’re told “It’s Game Time”. There were still a lot of empty seats last night so we’ll see if the fans buy in.
Chicago - I’m not really sure what the slogan is. A multi-media display before you enter says where a bunch of stuff happens. Maybe the “It’s Game Time” slogan is also in the Windy City.
Cleveland - After making the finals, the Cavs might not have the supporting cast but despite what the outsiders think, it’s “All for one and one for all”.
Dallas - There is no slogan on the website. Being a consistent winner a team probably doesn’t need anything like that.
Denver - Also does not have a slogan. The hot end to last season along with Allen Iverson and Carmelo Anthony is enough to sell the team.
Detroit - The franchise will spend all year honoring the 50th season. A big banner celebrating the history will be outside the Palace and on the website images of great players . The slogan is 50 Seasons of Hard Work. That’s True Blue Collar.
Golden State - After telling visitors that limited tickets remain there is no slogan just a nice visual of the spotlight shining on the building with the Bay Area in the background.
Houston- The website is multi-lingual so the slogan is “It’s Time”.
Indiana - Also is without a slogan, just the generic “It’s Game Time”, which is what the Warriors have.
LA Clippers - Not sure if it’s the slogan but when you enter the website, you have entered Clippers Nation, which is more than a state of mind but an art form.
LA Lakers - There is no slogan but this is the 60th season of Lakers basketball.
Memphis - In the wake of last season, the franchise wants to forget it. So therefore it’s the simple “New Game” in honor of the Newness in the GM, coach and new players. They also have a highly detailed presentation of the slogan.
Miami - I’m not sure if this is the slogan but Uptown is the place to be in their efforts to sell tickets and entertain the fans. Apparently Uptown is the cheap seats near the top of the Arena.
Milwaukee - Is also sloganless but the site can be read in Chinese now.
Minnesota - Expected to be a big rebuilding, they are urging fans to “See What They Can Do” and are using a Sweetwater Jones character as a gimmick.
New Jersey - “More than Just a Game”
New Orleans - Back in New Orleans on a full-time basis, the slogan is “Passion, Purpose and Pride”
New York - The Knicks do not have a slogan but do have a court outside the Garden on Seventh avenue.
Orlando - With the signing of Rashard Lewis to join forces with Dwight Howard, “The Time is Now” and be Bold, be Blue.
Philadelphia - You’d think you were getting messages from a teacher with this one “Inspiration leads to Accomplishment”.
Phoenix - In this era of nations, the Suns are a planet and when you enter the website, they ask “Are You a Citizen” and welcome you to “Planet Orange”
Portland - “This is Rip City” and “Rise With Us”. Those slogans come after we are a message that looks like the opening credits of a movie.
Sacramento - It has to be difficult to market this team and there is no slogan.
San Antonio - Four championship trophies. That’s all that’s needed.
Seattle - When the franchise is moving and you’ve invested a lot of time and money, it’s tough but the organization wants you to “Be Part of It”.
Toronto - “Canada’s Team”. Good One, especially when there’s no other competition in the country.
Utah - “Pure Adrenaline Rush”
Washington - A play on the royalty theme, the Wizards “Are Ready to Rule”