Nets are first NBA team to sell practice jersey sponsorshipPosted by Inside Hoops
New Jersey Nets Basketball player practice jerseys during the 2009-10 season will be adorned with a logo of PNY Technologies, Inc., a leading manufacturer and supplier of high-quality computing and digital imaging products.
The Nets are the first NBA team to grant sponsor logo placement rights on its practice jerseys
As part of the two-year agreement, PNY will own the naming rights for the Nets practice facility in East Rutherford, to be called the PNY Center.
Launched in Brooklyn in 1985, PNY is now headquartered in Parsippany, NJ, and operates in 13 locations, with products sold in over 50 countries. It is considered a leading manufacturer and supplier of flash memory cards, USB flash drives, solid state drives, computer memory upgrade modules, as well as consumer and professional graphics cards. Whether it’s an SD™ card for a digital camera, a MicroSD™ card for a cell phone or a Graphics Card for a home computer, PNY offers complete solutions for digital lifestyle needs.
“This is an ideal fit between our two companies,” said Nets CEO Brett Yormark. “Our brand attributes line-up perfectly with PNY’s; we’re both about speed, precision, and durability. PNY will be synonymous with the pulse of the Nets, including through brand exposure during post-practice interviews. This unprecedented spotlight provides PNY the compelling opportunity to activate its brand, not just in the nation’s No. 1 media market, but also internationally. Due to the popularity of our players Yi Jianlian and Eduardo Najera, Nets Basketball regularly receives extensive exposure in China and Mexico, respectively.”
“With an array of lifestyle oriented products to engage fans and enhance the overall game experience, PNY is pleased to expand our support of Nets Basketball,” said Tony Gomez, vice president of sales and marketing at PNY. “Our comprehensive alliance allows PNY to further extend our reach to the broad and ever-growing global NBA fan base. On the dawn of our 25th Anniversary, the PNY brand is stronger than ever and our alignment with the Nets and its global media reach will prove to be a key asset in targeting this important international audience.”
In addition to practice jersey branding, the PNY logo will be seen on the media backdrop used for interviews at all practices. PNY logo placement will also be on Nets coaching staff apparel worn at team practices.
As a special feature on the Nets home page of njnets.com, including on the Nets’ two Chinese language Web sites, PNY will sponsor the ‘Live from Practice’ feature. Each day an image of a home practice will be posted on the site, which will also include updated team news.
PNY will also garner brand presence at Nets home games, as well as sponsor many fan-focused activities in the IZOD CENTER, such as the sponsorship of the ‘High 5 Line,’ along with PNY branded prizes and cheer sticks.