Cynthia Hubert of the Sacramento Bee reports:

The Sacramento Kings have given away food, offered discount ticket packages and touted their prized rookies.

But they have yet to find the formula for bringing raucous sellout crowds back to Arco Arena.

Could the answer be cheap beer?

Quite possibly. Wednesday night, with a national television audience watching, the Kings could be playing before a sellout crowd at Arco for only the second time this season. The draw? Dollar Beer Night.

“Sacramento and its fans have such a good reputation nationally,” said Kings spokesman Mitch Germann. “We want to showcase that on national TV.”

Their efforts seem to be paying off. As of Monday afternoon, only “a limited number of tickets” were available for the Wednesday game, Germann said.

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