Today, Scotiabank and Maple Leafs Sports and Entertainment (MLSE) announced an expanded sponsorship and philanthropic partnership which will see the home of the Toronto Maple Leafs and Toronto Raptors transformed into the Scotiabank Arena in July, 2018.
This 20-year strategic partnership also includes new philanthropic opportunities with the MLSE Foundation, and a digital collaboration between MLSE and the Scotiabank Digital Factory.
“We have always sought new and innovative partnerships with the goal of building strong and enduring communities,” said Brian Porter, Scotiabank’s President and CEO. “Today’s announcement is an extension of Scotiabank’s unwavering love of sports and our commitment to help young people reach their full potential. We believe that MLSE is an ideal partner for Scotiabank to reach our objectives.”
Scotiabank supports more than 8,000 Canadian kids’ community hockey teams. This partnership will enrich that support in the Greater Toronto Area, and will help to expand community hockey programs for youth across the country. “Scotiabank is already a proud supporter of the MLSE Foundation and its LaunchPad program. Today’s announcement builds on our commitment to Canada’s young people,” said Brian Porter.
“For the past 18 years, Air Canada Centre has not only been home to the Maple Leafs and Raptors, it has also hosted hundreds of the most popular concerts and events in the industry, helping contribute to Toronto’s well-deserved reputation as one of the top sports and entertainment destinations in the world,” said Larry Tanenbaum, Chairman of the Board for MLSE. “We are grateful to Scotiabank for their continued support and this expanded partnership as we look ahead to what we expect to be 20 of the most exciting years in Toronto sports and entertainment history.”
“MLSE is proud to operate one of the top venues in sports and entertainment, in a world-renowned city backed by some of the best fans and partners in the industry,” said Michael Friisdahl, President and CEO of MLSE. “This expanded partnership with Scotiabank will not only support our pursuit of championships and delivering a world-class experience for our fans, but it will have a lasting impact on our community.”
As part of the transfer of the arena naming rights in 2018, MLSE and Air Canada have also reached an agreement on a long-term partnership renewal that will see the company continue as the official airline partner of both the Maple Leafs and Raptors.
“As Canada’s flag carrier and North America’s Best Airline as ranked by the Skytrax World Airline Awards, we are proud to continue our partnership with MLSE as the Official Airline of the Toronto Maple Leafs and Toronto Raptors,” said Benjamin Smith, President, Passenger Airlines at Air Canada. “We congratulate MLSE and Scotiabank as they build on the legacy we helped establish in 1999 and look forward to celebrating with fans and customers during our final season as title sponsor of the Air Canada Centre. Air Canada supports professional and amateur sports throughout Canada and our global hub in Toronto connects that city to the world, driving both the economy and communities.”
“MLSE is extremely grateful to Air Canada for their support as a founding partner of the Raptors and Air Canada Centre and we look forward to our continued partnership,” said Tanenbaum.
“Air Canada has been an integral part of the success of this arena and our teams over the past 18 years, and with our renewal agreement, we look forward to continued success with our partnership in the years to come,” said Friisdahl.
Since opening in February, 1999, Air Canada Centre has hosted more than 50 million fans over 3,500 premiere events including the 2016 NBA All Star Weekend, the 2016 World Cup of Hockey and many of the world’s most popular performing artists including U2, Justin Bieber and Drake. As one of the leading sports and entertainment venues in the world, Air Canada Centre was named last year as Canadian Venue of the Year by Canadian Music Week as well as the third busiest concert venue in North America and seventh-ranked facility in the world for concert attendance by Pollstar. The venue capacity is 19,800 for basketball and full-house concerts and 18,800 for hockey.
“We are thrilled that Scotiabank’s name will appear on the side of this iconic building for the next two decades, and are looking forward to all of the historic moments to come,” said Scotiabank’s