The Memphis Grizzlies today unveiled an updated logo, icon and wordmark system, plus new uniforms and more.
In addition, the team announced FedEx as the Memphis Grizzlies’ first-ever Jersey Sponsor.
“If you look at Memphis on a map, the river lines one side and the city unfurls from that singular boundary – and in that asymmetry we find inspiration for all those indigenous off-center creative sparks that distinguish the people and City of Memphis,” said Jason Wexler, Grizzlies President of Business Operations. “The asymmetry, the reflection of Memphis as a 4-dimensional city with river, road, rail and runway, the inline of our new wordmark nodding to the neon of Beale Street – all draw from a city that cuts against the grain coalescing into a truly unique NBA identity. Further, we are extraordinarily excited to have FedEx – an organization that strives to connect the heart and soul of Memphis to the global community – join us in our reimagined brand identity as the Jersey Sponsor.”
“As a hometown organization with thousands of proud Memphis-based team members, FedEx is excited to build on our successful relationship with the Memphis Grizzlies,” said David J. Bronczek, president and COO, FedEx Corp. “Placing the iconic FedEx logo on the players’ jerseys provides another unique way for our brand to reach new audiences around the globe while strengthening our connection to the Grizzlies and the Memphis community.”
According to the team, “the uniforms will feature nods to the team’s first seasons in Vancouver and Memphis while drawing focus to core brand elements of blue collars and the reintroduction of the Beale Street neon-inspired inline type to the number. The uniforms feature an asymmetry that represents not only the city’s geography, but also demonstrates the unique and authentic cultural history of Memphis and the Grizzlies.”
