I don't know how he ever pulled off a 10% cut though. that's insanely high. seriously overpaid for that... unless he sells only vitamin water at his concerts or something.
Perhaps "vitamin water" gave him 10 percent because he is one of the most recognizable rappers of all time. Stick him on every bill board with him holding a bottle of vitamin water while semi flixing his guns is a great vision for an ad. Not to mention these ads have been around for years in the cities so this was a work in process. Eithen know I hate 50 Cent, I must give him his props for this one. Seems like both companies made out like a bandit.