Kevin Durant and Russell Westbrook doing big off-court things
Here’s the Oklahoman reporting on Thunder stars Kevin Durant and Russell Westbrook, who are stars on the court but also in the world of marketing and sponsorship opportunities:
In addition to his NBA responsibilities, Durant served as host of an outdoor concert with Kanye West as the headliner Thursday night, was the guest of honor at a Manhattan shoe store Friday afternoon as part of his partnership with Nike and had Good Morning America Weekend host Paula Faris riding along with him nearly every step of the way for a feature that is scheduled to air Sunday. Westbrook, meanwhile, took part in a Wall Street Journal subscriber event, made an appearance at Barneys New York, home to his clothing line and filmed a promotional spot for an upcoming major motion picture.
Westbrook is quickly shooting up the list of the NBA’s most sought after players. In addition to his clothing line, Westbrook XO, and his signature eyewear, Westbrook Frames, he also has a signature Jordan Brand shoe set to release in June. Westbrook also has partnered with Subway, U.S. Cellular, Mountain Dew, Zenith Watches, True Religion, Six Star Pro Nutrition and King and Jaxs, a designer underwear company. He’s also endorsed Ozarka Water and BancFirst.