The Orlando Magic and Chief Executive Officer Alex Martins announced the following promotions within the executive office: Charlie Freeman— executive vice president and chief revenue officer; Chris D’Orso— senior vice president of sales & ticket operations; Joel Glass—senior vice president of communications; Audra Hollifield—senior vice president of human resources & administrative services; Catherine Carlson—vice president of corporate partnership activation; Michael Forde—vice president of corporate partnership sales; and Anthony Perez—vice president of business strategy.
In addition, the Orlando Magic announced the following front office promotions: Nyea Sturman to assistant director of legal services and Pat Gallagher to assistant director of legal services.
Freeman is entering his 17th year with the Magic. His primary responsibilities include oversight and management of corporate partnerships, marketing, ticket sales, premium sales & client services, ticket operations, arena operations and retail. Freeman was an integral piece in the building of the Amway Center. He was recently named to SportsBusiness Journal’s Forty Under 40 list.
D’Orso enters his 24th season with the team. He oversees the day-to-day operations of sales for the Amway Center including ticket sales, premium hospitality, Chairman’s Suite, tourism, Junior Magic, camps, retail and ticket operations for both the Magic and Amway Center. In addition, he oversees the arena operations for the Amway Center.
Glass joined the Magic in 1995 in the communications department. He directs the Magic’s communication and media/public relations efforts. He is responsible for media operations, strategic communications, media releases, publications and statistical material, while also coordinating media interviews with players, coaching staff members and front office personnel. In addition, he oversees the team’s website, orlandomagic.com and Orlando Magic broadcasting.
Hollifield has been with the Magic since 1999, entering her 14th season with the team. She handles oversight of recruiting, compensation and benefits, employee relations, training and development and administrative services for the “team behind the team.”
Carlson joined the Magic in February 2009. In her role she oversees the corporate partnerships activation team, and is responsible for activation, fulfillment and renewals of corporate sponsor contracts. Carlson is also focused on the strategic growth of corporate partnerships in the Amway Center.
Forde is entering his ninth season with the team. He is responsible for establishing strategies targeted to bring new corporate clients to the organization. He also oversees a sales team dedicated to finding marketing solutions for local, regional and national companies seeking an affiliation with the Orlando Magic brand.
Perez originally joined the Magic in August 2004, working on the team’s arena development efforts until June 2007. He then spent a year working in investment banking before returning to the Magic in June 2008. His responsibilities include the organization’s long-term strategic planning and use of analytics to improve business performance. Perez focuses on yield management, customer targeting & retention, and the organization’s overall data integration strategy among other initiatives.
