Kings launch program to connect with community during coronavirus

One by one, organizations across the NBA, sports, and the world in general are adapting to our present reality: dealing with coronavirus. Teams have to protect their players and staff, and once they have a handle on that, they’re able to look around and see what they can do for others. Here’s the Sacramento Bee reporting on the Kings:

The Kings are launching a program entitled “In This Together,” a wide-ranging effort to engage and connect with the community during the coronavirus crisis through online activations, health awareness, physical and educational activities, business support and more.

The initiative is part of a league-wide campaign to help the global NBA community through difficult and unprecedented times as the world wrestles with a global pandemic. The NBA, which hasn’t played a game since its first player contracted the coronavirus on March 11, has encouraged teams to develop programs in four categories: Know the Facts, Acts of Caring, Expand Your Community and NBA Together Live.

We’ll keep sharing stuff like this with you, but starting this week will resume also putting up pure basketball content as well. We’ll be posting an exclusive player interview with you later today.

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