In an attempt to generate more revenue, the NBA is pondering the idea of placing ads on the jerseys of every player from the 30 teams.
This transition could create approximately $31.18 million in revenue in TV exposure alone.
The NBA Board of Governors will meet next month to discuss the possibility of adding advertising on jerseys.
The idea has been met with much support from players and coaches.
Meanwhile, Dallas Mavericks owner Mark Cuban also said it’s an idea whose time has come.
“I’ve been trying to tell [the NBA],” Cuban said. “If someone wants to give us $10 million, I’ll make it happen.”
Cuban believes NBA commissioner David Stern can be convinced that putting ads on jerseys is a viable concept for the league.
— Reported by Dwain Price of the Fort Worth Star-Telegram
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