The New York Times reports: The Phoenix Mercury’s new uniform no longer has the words Phoenix or Mercury. Instead, the W.N.B.A.’s Mercury appears to have been renamed LifeLock, with the 10-inch-by-4-inch name of the identity-theft protection company stretching across the team’s jerseys. A small Mercury logo (the planet, with an M) appears like a badge on the upper left of the jersey. Taking a cue from international sports, where displaying corporate names on jerseys is standard, the Mercury on Monday will announce a three-year deal with Tempe, Ariz.-based LifeLock that is worth at least $1 million annually… During an off-season when one franchise, the Houston Comets, folded and the remaining 13 cut their rosters to 11 players from 13, the W.N.B.A. authorized its teams to let companies place their names on the players’ jerseys as part of broad sponsorship agreements. At least one other team is close to a similar deal.
InsideHoops.com editor says: There isn’t anything surprising or shocking about this, though it’ll still be interesting to see with my own eyes for the first time. Because, while viewing it, I’ll be pondering the obvious: Will NBA teams do this, eventually?
Read fan reaction and discuss your own opinion in this forum topic.

Derrick Rose of the Chicago Bulls is the recipient of the Eddie Gottlieb Trophy as the 2008-09 NBA Rookie of the Year, the NBA announced today.
Oklahoma City Thunder Executive Vice President and General Manager Sam Presti announced today that the team will retain interim coach Scott Brooks as head coach.
The Oklahoman (Darnell Mayberry) reports on the Thunder: But no matter which direction the front office is leaning on Russell Westbrook, the rookie has shown over the past three games that he’s starting to get it. Only now, after 70-plus games, does Westbrook fully understand what it takes to run an NBA team. Westbrook’s execution still is erratic. But more than ever, he’s slowing down. He’s setting up his teammates first and looking for his shot second. He’s making the simple play rather than the shaky one. Westbrook is averaging a season-high seven assists this month, and his assist-to-turnover ratio stands at 1.91, not great but trailing only January’s 2.03 as his highest ratio in any full month.