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  1. #1
    Get him a body bag! Patrick Chewing's Avatar
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    Default "Greatest Act of Brand Suicide" - How Disney Lost $200 Billion


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    Default Re: "Greatest Act of Brand Suicide" - How Disney Lost $200 Billion

    We blame "woke", but in a lot of ways these films budgets ballooned out of control because executives were streaming. They did the same thing the crypo guy did where they took investors money moved it into the films and then paid themselves to put the films on streaming.

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    Default Re: "Greatest Act of Brand Suicide" - How Disney Lost $200 Billion

    Quote Originally Posted by John8204 View Post
    We blame "woke", but in a lot of ways these films budgets ballooned out of control because executives were streaming. They did the same thing the crypo guy did where they took investors money moved it into the films and then paid themselves to put the films on streaming.
    Whatever the reason is, the films have huge budgets and they're all bombing. The stock itself is dwindling because they are hemorrhaging money and people have lost faith in the Disney brand.

    I don't know if going woke was by accident or by design, but wow what a monumental collapse. A shining example of the woke mind virus destroying everything it touches.

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    Default Re: "Greatest Act of Brand Suicide" - How Disney Lost $200 Billion

    Quote Originally Posted by Baller234 View Post
    Whatever the reason is, the films have huge budgets and they're all bombing. The stock itself is dwindling because they are hemorrhaging money and people have lost faith in the Disney brand.

    I don't know if going woke was by accident or by design, but wow what a monumental collapse. A shining example of the woke mind virus destroying everything it touches.
    I think it was carny stuff...milk the investors by doing things that look good during quarterly reports and in press releases. You can't attack these projects...they star women of color what are you racist or something. And then screw over all the people who work on the film, far out the cheapest CGI possible and use your accountants to put the money in the producers pockets.

    For example I'm assuming you saw the Movie "Air"...that film cost about 100 million dollars. That film cost maybe 1-5 million to produce. It has the production cost of a TV show pilot.

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    Default Re: "Greatest Act of Brand Suicide" - How Disney Lost $200 Billion

    Quote Originally Posted by John8204 View Post
    I think it was carny stuff...milk the investors by doing things that look good during quarterly reports and in press releases. You can't attack these projects...they star women of color what are you racist or something. And then screw over all the people who work on the film, far out the cheapest CGI possible and use your accountants to put the money in the producers pockets.

    For example I'm assuming you saw the Movie "Air"...that film cost about 100 million dollars. That film cost maybe 1-5 million to produce. It has the production cost of a TV show pilot.
    How much did it cost to land all those high profile actors though? Matt Damon? Ben Affleck? Viola Davis? Jason Bateman? Chris Tucker? Can you really make this same movie for 5 million? And how much can you spend to promote it?

  6. #6
    NBA Superstar FultzNationRISE's Avatar
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    Default Re: "Greatest Act of Brand Suicide" - How Disney Lost $200 Billion

    Disney was always going to struggle with the inevitable change in social demographics.

    Their bread and butter as a brand was to be an entertainment staple for middle class families. From the 50s to the 90s that was a great strategy.

    Today, the middle class is proportionally shrinking, and those who are middle class are having fewer children.

    Same reason Toys R Us went out of business, and family restaurants like Applebees and Fridays have struggled. The market has simply evolved away from for what they offer.

    Disney going woke isnt really what caused their predicament. They went woke as a way to try to mitigate the effects of demographic change on their business. It just turns out the woke audience is unable or unwilling to support them financially, while their conventional audience is inevitably shrinking.

    They just dont have a viable market right now for what Disney traditionally offers.

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    Get him a body bag! Patrick Chewing's Avatar
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    Default Re: "Greatest Act of Brand Suicide" - How Disney Lost $200 Billion

    They've also made colossal blunders by purchasing companies like LucasFilms and Marvel. So much money to acquire these companies and then they bring in their own writers to create content who have no idea of the lore and are not loyal to the mythos.

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    Default Re: "Greatest Act of Brand Suicide" - How Disney Lost $200 Billion

    Quote Originally Posted by Baller234 View Post
    How much did it cost to land all those high profile actors though? Matt Damon? Ben Affleck? Viola Davis? Jason Bateman? Chris Tucker? Can you really make this same movie for 5 million? And how much can you spend to promote it?
    That doesn't include the marketing budget..but the movie had 9 producers
    David Ellison
    Jesse Sisgold
    Jon Weinbach
    Ben Affleck
    Matt Damon
    Madison Ainley
    Jeff Robinov
    Peter Guber
    Jason Michael Berman
    The term is "above line" and "below line" how much of this money is going to the "above line people" and how much is going to the production of the film. A lot of the actors in that film I can tell you for a fact worked maybe a week.

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    3-time NBA All-Star Lakers Legend#32's Avatar
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    Default Re: "Greatest Act of Brand Suicide" - How Disney Lost $200 Billion

    Woke earned Barbie over a billion dollars in world wide box office alone.

    Poopsie never mentions this.

  10. #10
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    Default Re: "Greatest Act of Brand Suicide" - How Disney Lost $200 Billion

    Quote Originally Posted by FultzNationRISE View Post
    Disney was always going to struggle with the inevitable change in social demographics.

    Their bread and butter as a brand was to be an entertainment staple for middle class families. From the 50s to the 90s that was a great strategy.

    Today, the middle class is proportionally shrinking, and those who are middle class are having fewer children.

    Same reason Toys R Us went out of business, and family restaurants like Applebees and Fridays have struggled. The market has simply evolved away from for what they offer.

    Disney going woke isnt really what caused their predicament. They went woke as a way to try to mitigate the effects of demographic change on their business. It just turns out the woke audience is unable or unwilling to support them financially, while their conventional audience is inevitably shrinking.

    They just dont have a viable market right now for what Disney traditionally offers.
    Are you sure about that? Just a few short years ago they were an unstoppable juggernaut. Star Wars movies and Marvel movies were making billions on the regular. The audience was there. There was definitely a demand.

    If the movies were good they would still be printing money.

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    Default Re: "Greatest Act of Brand Suicide" - How Disney Lost $200 Billion

    edit:

    wrong thread

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    NBA All-star tomtucker's Avatar
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    Default Re: "Greatest Act of Brand Suicide" - How Disney Lost $200 Billion

    Quote Originally Posted by Lakers Legend#32 View Post
    Woke earned Barbie over a billion dollars in world wide box office alone.

    Poopsie never mentions this.
    It was never advertised as a woke movie..... it was a kids movie that appealed to grown ups who had played with those dolls.

    it was a bait and switch tactic.

  13. #13
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    Default Re: "Greatest Act of Brand Suicide" - How Disney Lost $200 Billion

    Quote Originally Posted by tomtucker View Post
    It was never advertised as a woke movie..... it was a kids movie that appealed to grown ups who had played with those dolls.

    it was a bait and switch tactic.
    Even if people are gonna claim wokeness as the reason why Barbie made so much money... between Marvel, Star Wars, and the recent Indiana Jones disaster - disney alone has lost far more than a billion on their recent woke disasters

  14. #14
    Good college starter Off the Court's Avatar
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    Default Re: "Greatest Act of Brand Suicide" - How Disney Lost $200 Billion

    Disney will be just fine, $200Billion company. Meanwhile Twitter is literally going broke.

    Greatest act of brand suicide was rebranding to X.

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    Get him a body bag! Patrick Chewing's Avatar
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    Default Re: "Greatest Act of Brand Suicide" - How Disney Lost $200 Billion

    Quote Originally Posted by Off the Court View Post
    Disney will be just fine, $200Billion company. Meanwhile Twitter is literally going broke.

    Greatest act of brand suicide was rebranding to X.

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