NBA owners now OK with courtside alcohol ads

Sports Business Journal reports: NBA owners have reversed a longtime ban on courtside advertising by spirits brands in an effort to drive revenue during the economic downturn. The league is also crafting policies that could allow teams to offer hard liquor advertising on team Web sites, point-of-sale retail locations or in-arena promotions. Those decisions are expected shortly. The vote to ease the restrictions was taken last week during the NBA’s sales and marketing meetings in Phoenix. It opens new revenue streams for all 30 teams, who have been prohibited from selling courtside/TV visible hard liquor signage since 1991. The decision follows Major League Baseball, the NHL and NASCAR in allowing spirits advertising within camera view. The NFL does not allow any hard liquor signage within camera view in their stadiums.

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