WNBA teams selling advertising on their uniforms

The New York Times reports: The Phoenix Mercury’s new uniform no longer has the words Phoenix or Mercury. Instead, the W.N.B.A.’s Mercury appears to have been renamed LifeLock, with the 10-inch-by-4-inch name of the identity-theft protection company stretching across the team’s jerseys. A small Mercury logo (the planet, with an M) appears like a badge on the upper left of the jersey. Taking a cue from international sports, where displaying corporate names on jerseys is standard, the Mercury on Monday will announce a three-year deal with Tempe, Ariz.-based LifeLock that is worth at least $1 million annually… During an off-season when one franchise, the Houston Comets, folded and the remaining 13 cut their rosters to 11 players from 13, the W.N.B.A. authorized its teams to let companies place their names on the players’ jerseys as part of broad sponsorship agreements. At least one other team is close to a similar deal.

InsideHoops.com editor says: There isn’t anything surprising or shocking about this, though it’ll still be interesting to see with my own eyes for the first time. Because, while viewing it, I’ll be pondering the obvious: Will NBA teams do this, eventually?

Read fan reaction and discuss your own opinion in this forum topic.

Howard scores 40, Magic beat Cavs, advance to Finals

The AP reports: Overlooked and begging for respect all season, the Orlando Magic can no longer be ignored. After 14 frustrating years, they’ve returned to the NBA finals. Dwight Howard dominated inside for 40 points, Rashard Lewis added 18 and the Magic, a team that can make 3-pointers drop from thin air, hit 12 in a 103-90 victory over LeBron James and the Cleveland Cavaliers in Game 6 of the Eastern Conference finals on Saturday night. The Magic will be making their first finals appearance since 1995, one year before Shaquille O’Neal bolted as a free agent for Los Angeles, leaving this Florida franchise in ruins… James scored 25 in his worst game of the series, but the 24-year-old was magnificent for most of it, adding to a legacy still in its infancy. But the league MVP had to do most of it alone, as Mo Williams lost his shooting touch and Cleveland’s bench was badly outplayed by Orlando’s reserves. Delonte West added 22 and Williams 17 for Cleveland, which went 0-5 in Orlando.

LeBron triple-double, Cavs beat Magic 112-102

The AP reports: With Cleveland’s wondrous season on the line, LeBron James had 37 points, 14 rebounds and 12 assists, and Mo Williams, who boldly predicted his team would come back and win this tight-as-can-be series, added 24 points in the Cavaliers’ 112-102 victory over the Orlando Magic in Game 5 on Thursday night… James scored 21 points in the second half—17 in the fourth quarter—and had a hand in 29 of Cleveland’s 34 points in the final 12 minutes. Hedo Turkoglu scored 29 to lead Orlando, and Dwight Howard had 24 and 10 rebounds before fouling out with 2:22 remaining when he was called for his sixth personal foul while trying to stop James on a drive.

Fans discussed the game live as it happened in this forum topic.

Conference Finals: History sides with Lakers, Magic

If history were grading Orlando’s chances of advancing to The Finals, it would give the Magic an A. According to the Elias Sports Bureau, all time in the postseason there have been 187 best-of-seven playoff series in which a team has taken 3-1 lead. That team has advanced to the next round 179 times or 96 percent. Orlando has won five games on the road during the playoffs, the most wins away from home during a single postseason in team history (previous high was four in 1995). The Magic clinched its first round series with a win at Philadelphia in Game 6, and advanced to the conference finals with a Game 7 victory in Boston, marking the fourth and fifth times that Orlando won a series-deciding game on the road. All time in the playoffs, however, Cleveland, is 42-25 (.627) at home, including winning of eight of its last nine playoff games at The Q. Orlando is responsible for the lone loss, besting the Cavaliers in Game 1. Since the 2006 postseason, the Cavaliers are 21-7 (.750) at home, which accounts for the second most home wins in the postseason over that span behind San Antonio (22-7).

The Los Angeles Lakers took another step towards advancing to their second straight Finals by defeating the Denver Nuggets 103-94 in Game 5 yesterday to take a 3-2 series lead. Teams with a 3-2 lead are 193-33 (.854) all time, with 122 of those series ending in six games. Of those 122 Game 6 wins, more than half (69) came on the road. The last team to win a series after trailing 3-2 was the San Antonio Spurs, which defeated the New Orleans Hornets in last year’s conference semifinals.

Notable: There have been 20 games this postseason decided by three or fewer points, surpassing the previous high of 19 (2006). Orlando has played in seven of those games, winning three.

–NBA News

NBA rescinds Game 4 technical foul against Dwight Howard

The Cleveland Plain Dealer (Brian Windhorst) reports: The NBA announced this afternoon that is has rescinded the technical foul called on Orlando Magic center Dwight Howard in the second half of Tuesday night’s Game 4 win over the Cavaliers in Orlando. Howard was called for his sixth technical of the postseason when he taunted Cleveland’s Anderson Varejao after completing a layup, despite Varejao wrapping him up in a bear hug under the basket.

InsideHoops.com editor says: That ridiculous tech needed to be rescinded. I’m glad the league did it. The absurd techs being tossed around at any player who shows the least bit of emotion is really angering just about every fan and reporter I know of. Basketball is an emotional sport. Sports in general are emotional. A little bit of taunting, some fist-pumping, a bit of finger-pointing, enthusiasm, etc. are all part of basketball and make the game way more fun.

Howard leads Magic to 116-114 OT win over Cavs

The AP reports: Dwight Howard scored 10 points in overtime and Orlando, raining down 3-pointers like a Florida thunderstorm, withstood 44 points and the last-second fling by LeBron James for a 116-114 victory over the Cleveland Cavaliers on Tuesday night to take a 3-1 lead in the Eastern Conference finals… “You can almost taste it,” said Orlando’s Rafer Alston, who scored 26 points… Howard finished with 27 points, 14 rebounds and again made his free throws— 7 of 9—and the Magic made a team playoff record 17 3-pointers. Rashard Lewis and Mickael Pietrus had 17 points each for Orlando… James added 12 rebounds and seven assists, but he had eight turnovers for the Cavs, whose season of seasons is slipping away… Mo Williams, who guaranteed the Cavs would win Game 4 and the series, scored 18 points, none after the third quarter. Delonte West added 17 for the Cavaliers.

Cavs must step up in Orlando tonight

After sweeping through the first two rounds of the Playoffs, the Cleveland Cavaliers find themselves in, if not a must-win situation, at least an almost-must-win scenario tonight in Game 4 of the Eastern Conference Finals (8:30 p.m. ET, TNT). The Orlando Magic leads the series 2-1 as it continues its success over Cleveland. In NBA history, only eight teams have been able to wipe out 3-1 deficits to win best-of-seven series. It happened last in 2006 in the first round the Playoffs, as the Phoenix Suns defeated the Los Angeles Lakers after dropping two of the first three games. It’s occurred twice in the conference finals: Washington (vs. San Antonio) in the 1979 Eastern Conference Finals and Boston (vs. Philadelphia) in the 1981 Eastern Conference Finals.

Versus the Cavaliers, Orlando has won 10 of the last 14 games played at home, and three of the last five at Cleveland. Orlando is 5-2 this postseason at Amway Arena and has an all-time postseason home record of 27-18 at home. The Magic finished 32-9 (.780) at home during the regular season, which was the most wins at home since going 37-4 in 1995-96.

After allowing only 78.1 points per game over the first two rounds, the Cavaliers are surrendering 101.0 points per game to Orlando. Five Magic players in this series are averaging double figures in scoring: Dwight Howard (21.3 ppg), Rashard Lewis (20.0 ppg), Hedo Turkoglu (16.3 ppg), Mickael Pietrus (13.0 ppg) and Rafer Alston (11.0 ppg).

In three games against Orlando this postseason, LeBron James is averaging 41.7 points on .531 shooting, 5.7 rebounds, 7.3 assists, 1.3 blocks and 1.7 steals. In 11 playoff games this year, James is averaging 35.3 points on .531 shooting, 8.8 rebounds, 6.7 assists and 1.9 steals. James’ 28 career 30-point games is the most in the NBA since he made his playoff debut in 2006. He has seven career 40-point games in the postseason, including three this year, which is also the most in the league since 2006. James is the third player in NBA playoff history to compile at least 300 points, 80 rebounds and 60 assists in the first 10 games of a single postseason. It marks the second time in his career that he amassed these totals in a postseason.

Notable: There have been 19 games this postseason decided by three or fewer points, which ties the mark for most games decided by three points or less in an entire postseason (2006). For the first time in NBA history, the conference finals began with four games decided by three points or less. The 12 2009 first round games decided by three or fewer points tied the mark for most such games in the first round. There were 12 games decided by three or fewer points in the first round in 1984.

–NBA News

Balanced Magic get 51 free throw attempts, beat Cavaliers 99-89

The AP reports: Dwight Howard scored 24 points—14 on free throws—and Rafer Alston added 18 as the Orlando Magic, sick of seeing replays of LeBron James’ dramatic buzzer-beater to win Game 2, downed the Cleveland Cavaliers 99-89 on Sunday night to take a 2-1 lead in the series. A physical game from start to finish, there were 86 free throws attempted, 58 personal fouls called, two technicals, and a flagrant. The officials spent half the night stepping between players on both sides as tempers flared inside an overheated Amway Arena. In the first half, Mo Williams had his left eye split open by Orlando’s Anthony Johnson, who nailed Cleveland’s point guard with an elbow… James scored 41 on just 11-of-28 shooting and missed five free throws in the fourth quarter. And once again, Cleveland’s superstar didn’t get enough help from his teammates. Williams, Delonte West and Zydrunas Ilgauskas shot a combined 13-of-37.

InsideHoops.com notes: The Cavs were quiet in the first quarter, but the Magic went cold in the second, leading to a 41-41 halftime score. The Magic then outscored the Cavs by six in the third quarter and by five in the fourth.

The Cavs shot just 37.2% from the field and only hit 5-of-26 (19.2%) three-pointers.

Orlando lived on the free throw line, getting 51 attempts, hitting 39. Dwight Howard hit 14-of-19 free throws, Hedo Turkoglu 12-of-12. The Cavs went 26-of-35. LeBron James alone had 24 free throw attempts (hitting 18), while the rest of Cleveland went to the line 11 times.

The Magic had balance: Dwight Howard had 24 points and 9 rebounds, Rafer Alston had 18 points and 3 steals, Mickael Pietrus (4-of-9) came off the bench for 16 points, 6 rebounds, 2 steals and 2 blocks, Rashard Lewis (5-of-8) had 15 points (but little else), and Hedo Turkoglu shot a miserable 1-of-11 but his 11-of-12 free throw shooting resulted in 13 points, 10 rebounds and 7 assists.

For the Cavs: LeBron James (11-of-28, just 1-of-8 threes) had 41 points, 7 rebounds, 9 assists and 2 steals, Mo Williams (just 5-of-16) had 15 points, 7 rebounds but more turnovers than assists, and Delonte West (5-of-11) had 12 points and more turnovers than assists. Other than Zydrunas Ilgauskas contributing a mere 9 points and 9 rebounds, barely anyone else on Cleveland did much of anything.

Fans discussed the game live as it happened in this forum topic.

LeBron buzzer-beater lifts Cavaliers over Magic

The AP reports: LeBron James dropped a 3-pointer from the top of the key over Orlando’s Hedo Turkoglu as the final horn sounded Friday night to give the Cavaliers, their season a heartbeat from major trouble, a 96-95 victory over the Magic that evened the Eastern Conference finals at one game apiece… Taking the inbounds pass from Mo Williams, James only had time to turn his shoulders toward the rim and fire. As the high-arcing shot dropped through, James sprinted into the arms of his delirious teammates as 20,562 stunned fans hugged in disbelief… One second before James’ shot, Turkoglu hit a 12-footer in the lane to give the Magic, who overcame a 23-point deficit in the first half, a 95-93 lead. Cleveland called a timeout and set up a play for James, the league’s MVP who finished with 35 points… Rashard Lewis scored 23 points and Turkoglu had 21 for the Magic, who have now lost four games at the buzzer in these playoffs. Dwight Howard scored 10— 20 below his Game 1 performance—and added 18 rebounds. Williams had 19 points—on 7-of-21 shooting—and Zydrunas Ilguaskas had 12 points and 15 rebounds for Cleveland.

Read LeBron James post-game quotes, discussing his awesome shot and more.