New Sacramento Kings logo
The Sacramento Kings unveiled their new team logo today at a special preview of Golden 1 Center, the team’s future downtown home which is still under construction.
"When the Kings moved to Sacramento in 1985, the city was transformed. Today, we aim to do it again,” said Owner and Chairman Vivek Ranadivé. “This brand kicks off a new era for our franchise as we move into the most technologically-advanced, most environmentally-friendly arena in the world. As Sacramento becomes the next great American city, this identity honors our heritage while moving us forward.”
The new primary Kings team logo is inspired by their classic logo. According to the team, "it is reimagined to reflect the civic and franchise pride that has lasted and grown for a generation. Now, with a clean, modern look – a reshaped crown, refined basketball and new typeface that puts Sacramento front and center – the new identity draws from the team’s ambitious beginnings and reminds our region and the world that Sacramento is undergoing a transformation."