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Pelicans arena now named Smoothie King Center

 
Knicks forward Julius Randle speaks on 2OT win over Celtics
No firm timetable yet for return of Bulls guard Coby White
Deandre Ayton speaks on lack of Suns extension agreement
G League: Raptors 905 coaching staff announced
Pelicans and Jonas Valanciunas agree to contract extension
Jaylen Brown had some breathing issues due to COVID-19
Jim Boylen named head coach of November 2021 USA Basketball World Cup Qualifying Team
DeMar DeRozan buys new Chicago mansion
Celtics re-sign Jabari Parker
Timberwolves exercise contract options on Anthony Edwards and Jaden McDaniels
Raptors exercise contract options on Precious Achiuwa and Malachi Flynn
Lakers add Avery Bradley via waiver wire
Hawks sign Kevin Huerter to contract extension
Pacers sign Malcolm Brogdon to contract extension
Grizzlies sign Jaren Jackson Jr. to contract extension
Rockets add Garrison Mathews, waive Anthony Lamb
Spurs exercise contract options on Keldon Johnson and Devin Vassell
Hornets waive Wes Iwundu
Lakers sign Jay Huff to two-way contract
Celtics sign Brodric Thomas to two-way contract
Raptors waive forward Ishmail Wainright
Memphis Grizzlies waive Kris Dunn, David Stockton and Matthew Hurt
OKC Thunder waive Mamadi Diakite, Justin Jaworski and Oliver Sarr
Trail Blazers waive Patrick Patterson, Marquese Chriss and Quinn Cook
Timberwolves waive forward Vince Edwards
Orlando Magic waive Admiral Schofield, B.J. Johnson, Jeff Dowtin and Hassani Gravett
Utah Jazz waive forward Nino Johnson
Mavericks waive Justin Jackson and EJ Onu
Sacramento Kings exercise contract option on Tyrese Haliburton
Dallas Mavericks sign Justin Jackson and E.J. Onu
Dallas Mavericks waive Carlik Jones, Feron Hunt and Tyrell Terry
Miami Heat waive DJ Stewart, Javonte Smart, Micah Potter and Dru Smith
Rockets sign Daishen Nix, waive Marcus Foster
Atlanta Hawks exercise contract options on De’Andre Hunter, Cam Reddish and Onyeka Okongwu
Timberwolves waive Brian Bowen II, Chris Silva, Matt Lewis and Isaiah Miller
Grizzlies sign David Stockton, waive Ahmad Caver
Kings waive forward Emanuel Terry
Timberwolves sign forward Vince Edwards
Lakers waive Joel Ayayi, Chaundee Brown Jr., Cameron Oliver and Trevelin Queen
Pelicans waive John Petty Jr.
Utah Jazz sign forward Nino Johnson
Utah Jazz waive Derrick Alston Jr., Marques Bolden and MaCio Teague
Charlotte Hornets waive Jalen Crutcher and Cameron McGriff
Rockets sign Armoni Brooks and Marcus Foster, waive Tyler Bey
Grizzlies sign Ahmad Caver and Matthew Hurt, waive Sean McDermott and Romeo Weems
Lakers waive guard Mac McClung




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| February 6, 2014

New Orleans Pelicans Owner Tom Benson and Smoothie King Owner Wan Kim announced today a multi-year agreement reached between the Pelicans and Smoothie King to name the New Orleans Arena the “Smoothie King Center."

“Smoothie King and the NBA are a perfect fit,” said Wan Kim, CEO of Smoothie King which created the original nutritional smoothie in 1973. “Both organizations are global brands that continue to grow in status and stature. Smoothie King supports the NBA and the New Orleans Pelicans franchise, and we think this partnership reflects our joint interests in nutrition, health and athletics from an international to a local perspective.”

New Orleans Pelicans and Saints Owner/Chairman of the Board Tom Benson said, “When we purchased the franchise and became the Pelicans, we were establishing a new winning tradition for our hometown NBA team. Introducing our home court as the Smoothie King Center is one of the goals we set when we purchased the team and we’re excited to partner with a locally-incepted company in Smoothie King. They are an international brand with more than 600 locations in the United States and Asia and they have experienced that growth while remaining local. The NBA, Smoothie King, and the Pelicans are committed to excellence on and off the court.”

Pelicans Owner/Vice Chairman of the Board Rita Benson LeBlanc said, “This is an exciting time for the franchise as we introduce the Smoothie King Center and prepare to host the 2014 NBA All-Star Game, where New Orleans will once again be an international stage to host the league’s most exciting event of the season. As a venue, the Smoothie King Center will continue to be enhanced with custom, state-of-the-art improvements into next season. The Smoothie King Center will complement the recent renovation of the Mercedes-Benz Superdome and Champions Square, giving fans three of the premier venues for sports and entertainment. In addition, both the Pelicans and Smoothie King brands are passionate about healthy living and supporting athletics at all levels. We look forward to working together to enhance the quality of life of all our collective fans.”

Louisiana Governor Bobby Jindal said, “I want to congratulate and thank everyone on this exciting news. What a great Louisiana success story. I want to thank Wan for not only growing this brand across the country and around the world, but for expanding Smoothie King’s headquarters and keeping it here in Southeast Louisiana. This is a great marriage between Smoothie King and our New Orleans Pelicans. I know the Smoothie King Center is going to be home to many exciting games and events, starting with next weekend’s NBA All-Star Game.”

New Orleans Mayor Mitch Landrieu said, “We are thrilled to have a hometown company supporting both the New Orleans Pelicans and one of our premier event facilities. This exciting partnership with Smoothie King will help promote the ongoing events we welcome to our city every month starting with the upcoming 2014 NBA All-Star Game."

The naming rights agreement between the Pelicans, the State of Louisiana and Smoothie King is for 10 years. A new Smoothie King Center logo will adorn the roof of the building and the new Smoothie King Center name and logo will appear on the facility’s exterior façade, on the Pelicans home basketball court, the team’s scoreboard and in numerous locations throughout the facility.

The Smoothie King Center will also feature visuals that reinforce the brand’s new purpose-driven positioning. Fans will see messages encouraging them to “Feel Taller” and “Get More Jump in Your Game” with Smoothie King’s Energy and Fitness Blends.

With the NBA hosting its annual All-Star Game and associated activities in New Orleans the weekend of February 14-16, fans attending the newly-named Smoothie King Center will be greeted by a 20-foot high Smoothie King cup at the building’s main entrance on Gravier Street across from the Mercedes-Benz Superdome. A new Smoothie King retail outlet will offer visitors numerous varieties of its signature purposeful smoothies to enjoy for sporting events and other entertainment offerings held at the Smoothie King Center.


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