Gary Zarr Named NBA Executive Vice President
NBA Commissioner David Stern announced today that Gary
Zarr, currently the Senior Vice President for Communications & Business
Development for the American Museum of Natural History, will join the NBA
as Executive Vice President of Marketing and Communications, responsible
for all of the league’s domestic and international marketing and
communications functions. He will report to NBA Deputy Commissioner and
COO Adam Silver.
Carol Albert, Senior Vice President, Marketing, Brian McIntyre, Senior Vice
President, Basketball Communications, and Mike Bass, Senior Vice President,
Marketing Communications, will report to Zarr.
With more than 20 years experience in communications and marketing, Zarr,
53, has long been recognized as an industry leader for his expertise in
strategic global communications.
"Gary is a seasoned professional with a wealth of experience in
communications, marketing and business development," said Stern. "As the
NBA’s business expands globally and digitally, and with the continued
growth of the WNBA, the NBA Development League, NBA Cares, NBA.com, NBA TV,
NBA League Pass, the NBA Store and other initiatives, it is increasingly
important for us to speak to diverse audiences and coordinate our marketing
and messaging. A communicator and marketer with Gary's proven track record
is an enormously valuable and essential addition."
At the Museum, Zarr is responsible for internal and external
communications, marketing, branding and numerous business areas including
the museum’s retail and licensing operations, public programs, publishing
and digital media.
In addition to leading the suite of communications departments which he
developed, Zarr directs AMNH Expeditions, the Museum's educational-travel
business and launched the global distribution of Museum traveling content,
such as traveling exhibitions, Hayden Planetarium Space Shows and Science
"I am very excited and proud to be joining the highly talented and skilled
team at the NBA," said Zarr, who will begin his new job on March 12, 2007.
"I look forward to making a contribution to the continued growth and
success of one of the world's most dynamic, living brands by helping to
tell its many compelling and important stories to audiences around the
Prior to joining the Museum in January 1999 as Senior Vice President for
Communications & Marketing, Zarr was Executive Vice President and Assistant
to the President at Howard Rubenstein Associates. His responsibilities
included a practice in the corporate, public, and non-profit sectors, and
ranged from crisis management for the Greater Miami Convention & Visitors
Bureau and the British Tourist Authority to the promotion of the NYC Host
Committee for the 1992 Democratic National Convention and the 50th
Anniversary of the United Nations, the NY 93 - NY 96 promotions of New York
City, Washington Convention & Visitors Bureau, Loews Hotels, the Goodwill
Games, the All Star Cafe, Discovery cards, and Disney World.
Zarr recently chaired the Cultural Institutions Committee of NYC & Co., and
served on the NYC & Co. Foundation, and has been active in promoting the
City, in particular New York's cultural community in the wake of 9/11.
Zarr serves on the Board Trustees of the Municipal Art Society, and is an
advisor to Columbia University's graduate program in Strategic Global
Zarr received his B.A. in English and Biology in 1975 and his M.A. in
Journalism, in 1983 both from New York University.